Japan has the second largest construction market in the world and uses 4 times the amount of cement than the United States. How is this possible? Demand creation a la Abenomics. During the last 3 years Japan has “borrowed” more than 3 times the annual budget of the United States and pumped this into the economy in a period of less than 18 months. The results you see in this video. As the pressure for more efficient spending on the imploding Japanese country side is increasing, so is the need for leaner management and leaner budgets, which means the hidden executive opportunities for smart government executives are on the rise to disentangle the total mess in spending, allocation, project execution and building project maintenance.